Privacy Policy
Last Updated: 2026
This Privacy Policy explains how estateagencydirect.co.uk ("we," "us," or "our") collects, uses, and protects your information when you visit our website and interact with our content, including links to Paddy Power betting sites and other gambling affiliates.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and any other details you voluntarily provide through contact forms or subscriptions.
- Technical Information: IP address, browser type, device type, operating system, and referring website.
- Cookies: Small files stored on your device that track your preferences and activity on our site.
- Usage Data: Pages visited, time spent on site, links clicked, and referral sources.
How We Use Information
We use the information collected for the following purposes:
- Website analytics and performance monitoring.
- Affiliate tracking and commission management.
- Site improvement and user experience enhancement.
- Responding to your inquiries and communications.
- Compliance with legal and regulatory obligations.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour to improve our website.
- Affiliate Cookies: Monitor clicks and referrals to partner betting sites.
- Third-Party Cookies: Set by external partners for tracking and advertising purposes.
You can opt-out of non-essential cookies by adjusting your browser settings or by using our cookie consent banner. Note that disabling essential cookies may affect site functionality.
Third-Party Links
Our website contains links to Paddy Power, other gambling operators, and affiliate partners. We are not responsible for the privacy practices, terms, or content of these third-party websites. We strongly recommend reviewing their individual privacy policies before providing any personal information or placing bets. Third parties control their own data collection, use, and security measures.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Request your data in a structured, portable format.
- Right to Object: Object to processing for marketing, analytics, or profiling purposes.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) if you believe your rights have been violated.
If you are located in the United States, you may have rights under the California Consumer Privacy Act (CCPA) or similar state laws. Please contact us for more information.
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, or resolve disputes. Cookie data is typically retained for up to 24 months. You may request deletion of your data at any time, subject to legal requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or report a data privacy concern, please contact us:
Email: privacy@estateagencydirect.co.uk
We will respond to your request within 30 days of receipt.